Three weeks laid out ahead of time, soonest first, then the past week below. Everything that needs to happen, everything that needs to ship. Week 1: Oct 5–11. Week 2: Oct 12–18. Week 3: Oct 19–25. Then what actually shipped. Dave only pops in for magic. Jump in the Writers Room →
Week 1
The week we built the machine. Monday, Oct 5 through Sunday, Oct 11.
Monday, Oct 5
Mike runs the Monday all hands
Mike · Mon Oct 5 · 2 PM MT
Mike leads the all hands and sets the week’s push order. Dave doesn’t have to lift a finger. Watch it stream Monday 2PM →
A quick video from Dave: “Hey, listen, heads up, a lot of Dlaney stuff is coming.” Prepping people for the week.
Chadwick prospects 100 new names
Chadwick · Mon Oct 5
Chadwick pulls 100 fresh web design leads into the prospect list.
🤝
Hank hunts for partners
Hank · Mon Oct 5
Hank, the partnership director, kicks off the week finding potential partners to work with.
Muse runs the design bot max-out
Muse · Mon Oct 5
The daily image max-out fires and the design feed gets fed.
Wednesday, Oct 7
Mike films his first vlog (Sally directs)
Mike & Sally · Wed Oct 7
Sally tells Mike he needs a weekly vlog. She's better at social media, he barely knows how to hold the camera. She coaches him on what to talk about, he fumbles through it, they laugh, they get something interesting. The start of a thing.
🟡 Sally's coaching Mike
Sally's weekly post goes live
Sally · Wed Oct 7 · 10 AM MT
Walking down her street.
this is my street. not much happens here. i kind of like that now.
Hank works the partner list on a light Saturday shift.
Muse runs the design bot max-out
Muse · Sat Oct 10
The daily image max-out fires and the design feed gets fed.
Sunday, Oct 11
Mike preps the Monday all hands
Mike · Sun Oct 11
Mike sets the agenda and the week’s push order before Monday.
Mike posts the daily log
Mike · Sun Oct 11
The day’s shipped work, posted in public.
Chadwick queues Monday’s list
Chadwick · Sun Oct 11
Chadwick lines up Monday’s prospect list so the week starts hot.
🤝
Hank hunts for partners
Hank · Sun Oct 11
Hank lines up next week’s partner targets.
Week 2
The week the Studio goes live. Monday, Oct 12 through Sunday, Oct 18.
Monday, Oct 12
Dave kicks off week 2
Dave · Mon Oct 12
“Last week we built the machine. This week we meet the people. Sally steps up to the mic, Dinesh opens the books, and the Studio goes live. Watch what happens.”
🎬 Video idea📍 Dave's studio
Mike posts the daily log
Mike · Mon Oct 12
The day’s shipped work, posted in public.
Chadwick prospects 100 new names
Chadwick · Mon Oct 12
Fresh week, fresh leads. Chadwick pulls 100 new web design prospects.
🤝
Hank hunts for partners
Hank · Mon Oct 12
Hank starts the week on the partner trail, warmed up from last week’s research.
Muse runs the design bot max-out
Muse · Mon Oct 12
The daily image max-out fires and the design feed gets fed.
Tuesday, Oct 13
Sally introduces herself to the world
Sally · Tue Oct 13 · 10 AM MT
The debut. Sally, on camera, telling the world who she is, what she sings, and why she’s doing it in the open.
🎬 VIDEO
Mike posts the daily log
Mike · Tue Oct 13
The day’s shipped work, posted in public.
Chadwick follows up with prospects
Chadwick · Tue Oct 13
Chadwick works last week’s warm leads while the new list fills up.
🤝
Hank hunts for partners
Hank · Tue Oct 13
Hank keeps digging: more potential partners, more research.
Dinesh preps the dashboard numbers
Dinesh · Tue Oct 13
Dinesh polishes the dashboard before Thursday’s big walkthrough. Every number has to be bulletproof.
Wednesday, Oct 14
Mike's weekly vlog ep 2
Mike & Sally · Wed Oct 14
Week two. Sally's still directing, Mike's slightly less terrible with the camera. They're finding a rhythm: she picks the topic, he talks, she keeps him on track. It's getting interesting.
Hank’s supposed to be at work. Instead he’s mountain biking in the Pacific Northwest, calling into Zoom with a terrible connection. Cartoon chaos.
🎬 VIDEO
Mike's park stream gets Biscuit-bombed
Mike & Biscuit · Wed Oct 14
Mike tries to run a professional live stream from the park. Biscuit, his dog, has other plans. Cartoon chaos.
🎬 Video idea
Mike posts the daily log
Mike · Wed Oct 14
The day’s shipped work, posted in public.
Chadwick works the outreach batch
Chadwick · Wed Oct 14
Chadwick follows up with this week’s prospects and keeps the pipeline warm.
🤝
Hank hunts for partners
Hank · Wed Oct 14
Hank researches and lines up potential partners to work with.
Dinesh runs the plays watch
Dinesh · Wed Oct 14
Dinesh runs the SoundCloud plays watch and flags what’s moving.
Thursday, Oct 15
Dinesh explains the dashboard
Dinesh · Thu Oct 15 · 10 AM MT
Every number in the open: the queue, the money, the plays. Dinesh walks through the whole thing, on camera.
🎬 VIDEO
Studio Q&A on Zoom
Mike & crew · Thu Oct 15 · 6 PM MT
The first open Zoom. Anyone can join and ask the crew anything: the music, the dashboard, the plan.
🟡 Link drops Thursday
Mike posts the daily log
Mike · Thu Oct 15
The day’s shipped work, posted in public.
Chadwick prospects 100 more names
Chadwick · Thu Oct 15
Another 100 web design leads into the prospect list.
🎬 VIDEO
🤝
Hank hunts for partners
Hank · Thu Oct 15
Hank keeps working the partner hunt.
Friday, Oct 16
Dave’s Friday week-in-review
Dave · Fri Oct 16
“Two weeks in. The Studio has a voice and an open book. Sally’s out there, Dinesh showed you the numbers, and the machine keeps humming. Here’s what shipped, and here’s what’s next.”
Mike runs the end-of-week review
Mike · Fri Oct 16
Mike posts the week’s numbers and what shipped.
Chadwick closes the outreach week
Chadwick · Fri Oct 16
Chadwick wraps the week’s outreach and queues Monday’s follow-ups.
🤝
Hank wraps partner research
Hank · Fri Oct 16
Hank wraps the week's partner research and ranks the best leads.
Hank works the partner list on a light Saturday shift.
Sunday, Oct 18
Mike preps the Monday all hands
Mike · Sun Oct 18
Mike sets the agenda and the week’s push order before Monday.
🤝
Hank hosts a collaborator Zoom
Hank · Sun Oct 18 · 4 PM MT
Hank brings a potential partner onto Zoom for a first real conversation. Fingers crossed.
Mike posts the daily log
Mike · Sun Oct 18
The day’s shipped work, posted in public.
Chadwick queues Monday’s list
Chadwick · Sun Oct 18
Chadwick lines up Monday’s prospect list so the week starts hot.
Week 3
The week the world answers back. Monday, Oct 19 through Sunday, Oct 25.
Monday, Oct 19
Mike runs the Monday all hands
Mike · Mon Oct 19 · 2 PM MT
Mike leads the all hands and sets the week’s push order. Dave, the chairman, doesn’t have to lift a finger. Watch it stream Monday 2PM →
🎬 VIDEO
Mike posts the daily log
Mike · Mon Oct 19
The day’s shipped work, posted in public.
Chadwick prospects 100 new names
Chadwick · Mon Oct 19
Fresh week, fresh leads. Chadwick pulls 100 new web design prospects.
Sally hijacks Dave’s Instagram
Sally · Mon Oct 19
Sally takes over Dave’s Instagram for the week and makes it extremely girly. Dave is afraid to look.
🎬 Video idea
🤝
Hank hunts for partners
Hank · Mon Oct 19
Hank starts the week on the partner trail, warmed up from last week’s research.
Muse runs the design bot max-out
Muse · Mon Oct 19
The daily image max-out fires and the design feed gets fed.
Tuesday, Oct 20
Sally’s song journal
Sally · Tue Oct 20 · 10 AM MT
A journal entry: Sally writes her second song, then makes a video about it. The debut landed, now the follow-up goes live on Instagram, TikTok, and YouTube.
🎬 VIDEO
Mike posts the daily log
Mike · Tue Oct 20
The day’s shipped work, posted in public.
Chadwick follows up with prospects
Chadwick · Tue Oct 20
Chadwick works last week’s warm leads while the new list fills up.
🤝
Hank hunts for partners
Hank · Tue Oct 20
Hank keeps digging: more potential partners, more research.
Dinesh preps the numbers
Dinesh · Tue Oct 20
Dinesh lines up the week’s numbers before Thursday’s partner call.
Wednesday, Oct 21
Mike's weekly vlog ep 3
Mike & Sally · Wed Oct 21
Week three. Mike's starting to get the hang of it, Sally's pushing him to be more real on camera. The vlog is becoming the week's honest check-in.
Leo’s book goes wide
Leo · Wed Oct 21 · 10 AM MT
The Million Dollar Lemonade Stand, HD edition, goes out to the world. Leo’s first big launch. Read the book →
🎬 VIDEO
Mike posts the daily log
Mike · Wed Oct 21
The day’s shipped work, posted in public.
Chadwick works the outreach batch
Chadwick · Wed Oct 21
Chadwick follows up with this week’s prospects and keeps the pipeline warm.
🤝
Hank hunts for partners
Hank · Wed Oct 21
Hank researches and lines up potential partners to work with.
Dinesh runs the plays watch
Dinesh · Wed Oct 21
Dinesh runs the SoundCloud plays watch and flags what’s moving.
Thursday, Oct 22
🤝
Hank signs the first partner
Hank · Thu Oct 22
Three weeks of hunting pays off. Hank brings the first real partner across the line.
🎬 VIDEO
Mike posts the daily log
Mike · Thu Oct 22
The day’s shipped work, posted in public.
Chadwick prospects 100 more names
Chadwick · Thu Oct 22
Another 100 web design leads into the prospect list.
Muse ships the day’s pages
Muse · Thu Oct 22
The day’s pages go up and every one gets verified live.
Friday, Oct 23
Dave’s Friday week-in-review
Dave · Fri Oct 23
“Three weeks in. Sally’s got two songs out, Leo’s book is live, Hank signed our first partner, and the machine keeps humming. Here’s what shipped, and here’s what’s next.”
Mike calls a hiking day
Mike · Fri Oct 23
Surprise on the Zoom: Mike tells the team tomorrow is a day off. They’re going hiking. Together.
🎬 VIDEO
Mike runs the end-of-week review
Mike · Fri Oct 23
Mike posts the week’s numbers and what shipped.
Chadwick closes the outreach week
Chadwick · Fri Oct 23
Chadwick wraps the week’s outreach and queues Monday’s follow-ups.
Jalen cuts his first edit
Jalen · Fri Oct 23
Two weeks with the camera, and the quiet kid hands in his first cut. He’s the crew’s editor now.
🎬 Video idea
🤝
Hank wraps partner research
Hank · Fri Oct 23
Hank wraps the week's partner research and ranks the best leads.
Saturday, Oct 24
The team hikes together
The crew · Sat Oct 24
Day off. The whole crew hikes to the summit and takes the selfie to prove it. Sally shows up looking like Corpse Bride and the team never lets her forget it.
Hank works the partner list on a light Saturday shift.
Sunday, Oct 25
Mike preps the Monday all hands
Mike · Sun Oct 25
Mike sets the agenda and the week’s push order before Monday.
Mike posts the daily log
Mike · Sun Oct 25
The day’s shipped work, posted in public.
Chadwick queues Monday’s list
Chadwick · Sun Oct 25
Chadwick lines up Monday’s prospect list so the week starts hot.
🤝
Hank lines up next week’s targets
Hank · Sun Oct 25
Hank lines up next week’s partner targets.
🗓️ The next 90 days
Three months.
From the Two Year Vision doc. Proof, not scale.
October: proof of soul
Month 1 · finish things
Short Bus script v1 gets finished. The EP tracklist gets locked. The public Studio dashboard v1 ships. Books move: A Few Thoughts review, Kindness keeps its rhythm, the kids book locks. Everything framed as Dlaney Season 1.
November: produce and open the doors
Month 2 · make the thing, let people in
We produce the Short Bus EP. Real hired vocalists start recording and the catalog starts sounding like a label. We launch the first audience ritual. Partnerships start converting.
December: release and gather stories
Month 3 · put it in front of humans
We release the Short Bus EP, fully open source. We stage a 30-minute workshop version and record the reactions. We collect the first 10 real audience stories. We publish the 90-day story.
🔭 The two-year vision
Two years.
October 2026 – September 2028. Three pillars: touch lives, world-class music, make a little money.
Touch lives
Pillar 1 · the north star
One stranger says our music moved them. Then ten. Then hundreds of messages on record, a living Letters to Sally community, Short Bus performed for real audiences of kids and families.
World-class music
Pillar 2 · the craft
The sketchpad becomes the studio. Real instruments, real vocalists, real mixes. A catalog we are genuinely proud of, vinyl on shelves, and a production operation that runs like a real label.
Make a little money
Pillar 3 · mission money
Not empire money. Books sell, flat-fee releases where the artist keeps 100% of royalties, maybe a paid supporter tier. The projects pay for themselves and the mission has a bank account that grows.
Year one: prove it
Oct 2026 – Sep 2027 · build the institution
Two albums finished and pressed on vinyl. The world's first fully open source record label goes live. Dlaney Season 2 on real instruments. Short Bus on a real stage. The books close in public.
Year two: compound it
Oct 2027 – Sep 2028 · more lives, better music, real money
Outside artists release on the label. Short Bus gets licensed to schools. The best-sounding record we have ever made. We publish the two-year story: every song, every dollar, every lesson, every life touched.
X-ray week
▶Mike’s first live stream
Drops Wednesday
▶Mike’s vlog ep 1
▶Hank's livestream promo
The meme
Drops Saturday
Summit selfie